Resources & Insights

The article discusses the unique challenges faced by sales and marketing teams in the e-commerce sector, emphasizing the need for a nuanced understanding and a tailored approach to data gathering and analysis to effectively engage with this dynamic, multichannel landscape.

Discover how Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement has blurred critical distinctions between its marketing platforms, complicating the decision-making process for users and potentially leading to suboptimal investment and integration headaches.

Major acquisitions are reshaping the revtech landscape. Discover the latest trends, and future predictions in revenue technology. What is next for the industry?

The article outlines the evolution from traditional marketing and sales silos to a unified Revenue Operations (RevOps) approach, emphasizing its role in enhancing the entire buyer's journey with bespoke data and insights for a comprehensive customer experience.

If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo

Shifting from the broad and often misleading focus on Total Addressable Market (TAM) to the nuanced and dynamic strategy of market segmentation offers startups a more effective path to understanding and serving their market deeply, recognizing that true success lies in aligning with the evolving nature of markets and the specific needs of well-defined customer segments.

Dive into the culinary world of B2B sales strategies with "Culinary Secrets for a Robust Sales Strategy," a unique exploration of combating data decay through the lens of kitchen mastery. Just as a chef relies on a well-stocked pantry and the freshest ingredients to create gourmet dishes, this article reveals how regular data audits, data validation tools, and a culture of data ownership can transform your CRM into a powerhouse of fresh, actionable leads.

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

In this piece we explore some helpful tips to crafting user personas and why it matters when building revenue.

Analyzing advertising data offers critical insights into SMBs' digital footprints and preferences, guiding targeted DM outreach and social selling strategies across optimal platforms.