We're looking for a skilled Product Marketer to join our team of results-driven, technical, creative marketers at LeadGenius.
In theory, Account Based Marketing (ABM) is a narrowing of the funnel. In exchange for concentrating marketing resources on a limited number of accounts, you trade a higher Cost per Lead (CPL) for the promise of better conversion rates, lower churn, higher Average Customer Value, etc. However, in practice, ABM does not mean you have to limit your reach at the top of the funnel. Account based tactics can be used to compliment just about any approach to demand generation.
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, demonstrates how outbound email campaigns can be used by marketing teams to accelerate lead velocity at all stages of the funnel.
Your SDR’s time is worth more than what you pay her. The key to understanding just how much is factoring opportunity cost into the equation.
With LeadGenius, it’s easy to coordinate personalized outbound email sequences to new leads or existing audience segments. LeadGenius Outreach is a built-in email tool that makes it simple to target your Ideal Customer Profile (ICP). Here is a quick look at how to set up emails, templates, sequences and campaigns with LeadGenius Outreach.
LeadGenius Raises $10 Million in Series B Financing to Expand Account Based Marketing (ABM) Platform
Lumia Capital Leads the Round with Javelin Venture Partners and Sierra Ventures Participating.
“I owed people money. I needed to make money fast.” This was the start of Garth Moulton’s career in technology. Garth Moulton is the SVP of Business Development at Pipl. Before Pipl, Garth co-founded and scaled Jigsaw which was acquired by Salesforce in 2010 to power their Data.com database. Garth recently stopped by LeadGenius to share some of lessons about hiring the right people, life after selling, and moments of disaster.
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date.
A well-built Ideal Customer Profile (ICP) contains demographics for multiple contacts at an account, firmographics, technology use, and custom data.
The verdict is in, and the research proves that sales enablement has a dramatic impact on revenue growth.