LeadGenius today announced an addition of $4 million to the company's Series B funding announced July 2016. SJF Ventures joins Lumia Capital and Javelin Venture Partners at a higher valuation for LeadGenius. The addition of $4 million in debt and equity raises LeadGenius’ Series B total to $14 million.
For many industry-leading companies, the strategy that’s proving most successful for scaling revenue is account-based sales development. Want to learn about the other three elements of a great ABSD strategy? Take a look at this infographic.
ABM was once the domain of enterprise sales, but with the right data and process in place, this can be a powerful tactic for human resource tech firms targeting companies of any size.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, walks us through cleaning up an org chart and mapping it to a decision making panel.
LeadGenius’ new ABM-friendly Salesforce integration allows you to export your LeadGenius data directly to Salesforce with the fields and format you want.
Several common misconceptions plague the inbound vs. outbound marketing debate. Below, we examine why B2B organizations should incorporate outbound tactics as an essential piece of their growth strategies.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
4 Key Data Points For Effective Sales Forecasting | Joe Ort, Director of Sales Operations, SiriusDecisions [Video]
In this video interview, Joe Ort, Director of Sales Operations at SiriusDecisions, discusses the most important data points for sales forecasting.