The Trends drive the Needs. The Needs drive the Technology. [...]
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date.
A well-built Ideal Customer Profile (ICP) contains demographics for multiple contacts at an account, firmographics, technology use, and custom data.
Referral selling. Is it really a secret quota-crusher? How do you start from scratch? And, how do you turn reluctant customers into valuable b2b referrals?
The real gold with NPS comes with the text responses and qualitative feedback, and how your team can use those responses to increase customer happiness and grow your business.
You’ve been in sales or marketing for years. You’ve been writing effective emails your whole career. You’ve got the concept of outbound down pat, but basic questions keep popping up. Here are a few of the most commonly asked questions LeadGenius’ Customer Success Managers are asked when a new client is setting up an outbound email campaign.
We’re excited to tell you about a number of new LeadGenius features that are now live on your new LeadGenius dashboard. Our redesigned dashboard is the central place for you to view and sort your LeadGenius leads and view your outreach campaign performance.
Today at the O'Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12 supporting companies innovating new technology and operationalizing business practices that are setting the standard for good work in the booming online economy.
The B2B buying experience is changing. Both form and function [...]