The Trends drive the Needs. The Needs drive the Technology. [...]
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, illustrates how multichannel messaging to a decision making panel can increase sales velocity.
A look back at the most shared B2B marketing infographics of 2016.
Why Direct Mail is a High-Engagement Account Based Marketing Channel | Andrew Field, Founder and CEO, PFL [Video]
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Several common misconceptions plague the inbound vs. outbound marketing debate. Below, we examine why B2B organizations should incorporate outbound tactics as an essential piece of their growth strategies.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.
ABM is an approach to B2B marketing and sales where highly personalized messaging is used to target multiple decision-makers at key accounts through multiple channels. Strengthening the B2B sales cycle is a key benefit of Account Based Marketing.