How to Increase Sales Velocity with Sales Operations | Video Interview With Craig Rosenberg, Chief Analyst, TOPO
In this video, LeadGenius sits down with Craig Rosenberg, Co-founder and Chief Analyst of TOPO, to discuss how sales operations has become a crucial partner in increasing sales velocity for organizations.
Trust. Efficiency. Strategic insights. Scale. eBay uses LeadGenius to test [...]
How SDR Leaders Can Set Their Teams Up For Success | Q&A with Andrew Berger, Head of Sales Development at Square
LeadGenius sits down with Andrew Berger, Head of Sales Development at Square, to discuss how SDR leaders can set their teams up for success.
The Trends drive the Needs. The Needs drive the Technology. [...]
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, illustrates how multichannel messaging to a decision making panel can increase sales velocity.
A look back at the most shared B2B marketing infographics of 2016.
Why Direct Mail is a High-Engagement Account Based Marketing Channel | Andrew Field, Founder and CEO, PFL [Video]
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Several common misconceptions plague the inbound vs. outbound marketing debate. Below, we examine why B2B organizations should incorporate outbound tactics as an essential piece of their growth strategies.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.