For the past 5 years, inbound marketing has earned it's fair share of ink. But is it worth it?
Trust. Efficiency. Strategic insights. Scale. eBay uses LeadGenius to test [...]
How SDR Leaders Can Set Their Teams Up For Success | Q&A with Andrew Berger, Head of Sales Development at Square
LeadGenius sits down with Andrew Berger, Head of Sales Development at Square, to discuss how SDR leaders can set their teams up for success.
The Trends drive the Needs. The Needs drive the Technology. [...]
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, illustrates how multichannel messaging to a decision making panel can increase sales velocity.
Why Direct Mail is a High-Engagement Account Based Marketing Channel | Andrew Field, Founder and CEO, PFL [Video]
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Several common misconceptions plague the inbound vs. outbound marketing debate. Below, we examine why B2B organizations should incorporate outbound tactics as an essential piece of their growth strategies.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
“If you want to do effective ABM, you have to combine outbound with inbound," says Andre Yee, CEO of Triblio, in the video interview about ABM.
When you build your strategy, start with the numbers. Here are some key ABM statistics VPs of Marketing need to know.