The Trends drive the Needs. The Needs drive the Technology. [...]
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, illustrates how multichannel messaging to a decision making panel can increase sales velocity.
Why Direct Mail is a High-Engagement Account Based Marketing Channel | Andrew Field, Founder and CEO, PFL [Video]
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Several common misconceptions plague the inbound vs. outbound marketing debate. Below, we examine why B2B organizations should incorporate outbound tactics as an essential piece of their growth strategies.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
“If you want to do effective ABM, you have to combine outbound with inbound," says Andre Yee, CEO of Triblio, in the video interview about ABM.
When you build your strategy, start with the numbers. Here are some key ABM statistics VPs of Marketing need to know.
Your SDR’s time is worth more than what you pay her. The key to understanding just how much is factoring opportunity cost into the equation.
With LeadGenius, it’s easy to coordinate personalized outbound email sequences to new leads or existing audience segments. LeadGenius Outreach is a built-in email tool that makes it simple to target your Ideal Customer Profile (ICP). Here is a quick look at how to set up emails, templates, sequences and campaigns with LeadGenius Outreach.
“I owed people money. I needed to make money fast.” This was the start of Garth Moulton’s career in technology. Garth Moulton is the SVP of Business Development at Pipl. Before Pipl, Garth co-founded and scaled Jigsaw which was acquired by Salesforce in 2010 to power their Data.com database. Garth recently stopped by LeadGenius to share some of lessons about hiring the right people, life after selling, and moments of disaster.