The Trends drive the Needs. The Needs drive the Technology. [...]
A look back at the most shared B2B marketing infographics of 2016.
Sales Velocity is a main Marketing-Sales alignment metric because it combines key performance indicators from both departments into a single, high-level number. In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, describes how to calculate and use Sales Velocity.
For many industry-leading companies, the strategy that’s proving most successful for scaling revenue is account-based sales development. Want to learn about the other three elements of a great ABSD strategy? Take a look at this infographic.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, walks us through cleaning up an org chart and mapping it to a decision making panel.
LeadGenius’ new ABM-friendly Salesforce integration allows you to export your LeadGenius data directly to Salesforce with the fields and format you want.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
4 Key Data Points For Effective Sales Forecasting | Joe Ort, Director of Sales Operations, SiriusDecisions [Video]
In this video interview, Joe Ort, Director of Sales Operations at SiriusDecisions, discusses the most important data points for sales forecasting.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.