In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, offers a high-level overview of how the B2B selling process maps to the B2B buying process.
In this video interview, Don Otvos, VP of Sales Operations at Datahug, discusses solutions for common obstacles with startup sales operations.
Sales Operations as a Coalition of The Willing | Julie Sokley, VP of Global Sales Operations at Autodesk [Video]
Leading a “coalition of the willing” is tough enough when your organization is not in a time of fundamental transformation. But that’s exactly what Julie Sokley faces as the VP of Global Sales Operations at Autodesk. As Autodesk transitions to the cloud and a more subscription-based model, the sales operations hurdles Julie must overcome include winning hearts and minds in a time of rapid change, restructuring compensation plans, software integrations, and implementing social selling -- just to name a few.
Take a look at how a few industry experts describe ABM. Notice what’s different, and more importantly, notice what’s the same. You’ll see that while they’re certainly distinct in some respects, they actually point towards a definition that’s more universal than not.
“Sales operations is about painting a picture of where the business is going long-term, and how that vision translates back to the organization in terms of success.”
How well do you know your lead goals? Anand Kulkarni, Chief Scientist at LeadGenius, does the math.
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, demonstrates how outbound email campaigns can be used by marketing teams to accelerate lead velocity at all stages of the funnel.
“I owed people money. I needed to make money fast.” This was the start of Garth Moulton’s career in technology. Garth Moulton is the SVP of Business Development at Pipl. Before Pipl, Garth co-founded and scaled Jigsaw which was acquired by Salesforce in 2010 to power their Data.com database. Garth recently stopped by LeadGenius to share some of lessons about hiring the right people, life after selling, and moments of disaster.
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date.
In this exclusive interview, Miller draws from a rich career in marketing to share his stories and teachings from his latest book The Clear & Complete Guide to Account Based Marketing.