Soft Launch Strategy

Industry: Marketing, Advertising

Founded: 2013

Headquarters: Bonita Springs, FL

Website: webpowerup.com

“The biggest benefit of using LeadGenius was using the services during our soft launch. We were able to connect with our target audience, under the radar and find out what worked and what didn’t.”

Daniel Roopnarine, Director

Download the WebPowerUp Use Case

About WebPowerUp

WebPowerUp is the world’s first complete business in-a-box for non-techies. They provide small companies all the tools they need to market their business, monetize and provide customer support.

What sets WebPowerUp apart is that this combination of services—everything from autoresponders emails to screensharing, appointment scheduling, payment processing support tickets, and more—is all accessible from one place.

The ability to manage every aspect of running a business online in a single dashboard is a huge value-add for business owners jumping online for the first time.

The Challenge

WebPowerUp identified a need in the marketplace and set about building a superior product. However, without enough feedback from their target audience, it was difficult know when they had achieved sufficient product market fit.

To acquire meaningful feedback, WebPowerUp decided on a soft launch. Soft launches often use paid online marketing to attract an audience. This can get quite expensive when if you are still trying to zero in on your ideal audience.

The Results

LeadGenius helped WebPowerUp save tens of thousands of dollars by providing a direct channel to their most valuable customers for an email marketing campaign. This soft launch strategy, in turn, saved WebPowerUp countless more dollars by preventing them from launching before their product was ready.

In Their Own Words

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What makes WebPowerUp such a unique all-in-one service for growing businesses?

There really is no other platform that gives a business owner all the same tools we do, to help grow and run a business online. We’ve assembled from the ground up all the components to work seamlessly together, so our clients don’t have to figure out what they need to be successful. We provide an easy-to-use format; Content Management, Memberships, Appointment Scheduling, Invoicing, Video Conferencing, Webinars, and more. We even provide a built in Mobile App so clients can really take advantage of mobile marketing. We not only give our customers the tools, we also share strategies and tips on how to use them most effectively. All for an affordable monthly fee.

What was the biggest obstacle you had to consider when deciding to use LeadGenius?

The biggest obstacle really was where we should invest our marketing money. Should we invest in SEO/Digital Marketing? Should we hire someone in-house? When it was all said and done, we decided that finding targeted leads was at the end of the day what marketing is all about. LeadGenius is the most efficient way to get the data we need.

What were you doing before using LeadGenius and how have we helped your team become more efficient?

Our growth model was based on working with Associations and SEO. LeadGenius took a lot of work out of digital marketing. We were able to directly approach the audience that would be most receptive to our services.

In what ways does WebPowerUp create a better client communication experience?

Communication is at the heart of WebPowerUp. Whether it be through the use of our Membership component where a business owner can create automated messages that go out at schedule intervals, or sending a newsletter directly to a specific group updating them on a new event or service. A WebPowerUp owner could put on a Group Video Chat for clients or do a Webinar. We’ve even built in Appointments Scheduling so you could schedule meetings online or in person. With the Mobile App, you are able to make all your content quickly accessible, and push messages like any other messaging app such as Facebook or WhatsApp.

What are some of the tangible results you have received from using LeadGenius?

The biggest benefit of using LeadGenius was using the services during our soft launch. We were able to connect with our target audience, under the radar, and find out what worked well and what didn’t. We found out real fast some “marketing” hurdles that we had to overcome before a full out launch. Had we just done a public launch, we would have spent a lot of money and lost a lot of potential clients, as we didn’t address the concerns that a majority of our focus group had.

What specific feature do you like most about LeadGenius?

We have a team that we can work with, adapt to changes and understand what the goal is.