Welcome to the LeadGenius video library.
Interviews, whiteboards, how-to’s, and more.
How to Increase Sales Velocity with Sales Operations | Video Interview With Craig Rosenberg, Chief Analyst, TOPO
In this video, LeadGenius sits down with Craig Rosenberg, Co-founder and Chief Analyst of TOPO, to discuss how sales operations has become a crucial partner in increasing sales velocity for organizations.
Trust. Efficiency. Strategic insights. Scale. eBay uses LeadGenius to test new verticals and identify the right sellers for their platform. 2 [...]
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, illustrates how multichannel messaging to a decision making panel can increase sales velocity.
Why Direct Mail is a High-Engagement Account Based Marketing Channel | Andrew Field, Founder and CEO, PFL [Video]
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Sales Velocity is a main Marketing-Sales alignment metric because it combines key performance indicators from both departments into a single, high-level number. In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, describes how to calculate and use Sales Velocity.
Using Data to Support Sales Operations | Chad T. Dyar, Director of Sales Operations, Greenhouse Software [Video]
In this entry of Calls To Action, LeadGenius chats with Chad T. Dyar, Director of Sales Operations at Greenhouse. We discuss how Chad uses data to improve sales productivity, scaling a sales operations team, and what tools help him get the most of out of his team.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, walks us through cleaning up an org chart and mapping it to a decision making panel.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
4 Key Data Points For Effective Sales Forecasting | Joe Ort, Director of Sales Operations, SiriusDecisions [Video]
In this video interview, Joe Ort, Director of Sales Operations at SiriusDecisions, discusses the most important data points for sales forecasting.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
“If you want to do effective ABM, you have to combine outbound with inbound," says Andre Yee, CEO of Triblio, in the video interview about ABM.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, offers a high-level overview of how the B2B selling process maps to the B2B buying process.
In this video interview, Don Otvos, VP of Sales Operations at Datahug, discusses solutions for common obstacles with startup sales operations.
Sales Operations as a Coalition of The Willing | Julie Sokley, VP of Global Sales Operations at Autodesk [Video]
Leading a “coalition of the willing” is tough enough when your organization is not in a time of fundamental transformation. But that’s exactly what Julie Sokley faces as the VP of Global Sales Operations at Autodesk. As Autodesk transitions to the cloud and a more subscription-based model, the sales operations hurdles Julie must overcome include winning hearts and minds in a time of rapid change, restructuring compensation plans, software integrations, and implementing social selling -- just to name a few.
“Sales operations is about painting a picture of where the business is going long-term, and how that vision translates back to the organization in terms of success.”
In theory, Account Based Marketing (ABM) is a narrowing of the funnel. In exchange for concentrating marketing resources on a limited number of accounts, you trade a higher Cost per Lead (CPL) for the promise of better conversion rates, lower churn, higher Average Customer Value, etc. However, in practice, ABM does not mean you have to limit your reach at the top of the funnel. Account based tactics can be used to compliment just about any approach to demand generation.
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, demonstrates how outbound email campaigns can be used by marketing teams to accelerate lead velocity at all stages of the funnel.
With LeadGenius, it’s easy to coordinate personalized outbound email sequences to new leads or existing audience segments. LeadGenius Outreach is a built-in email tool that makes it simple to target your Ideal Customer Profile (ICP). Here is a quick look at how to set up emails, templates, sequences and campaigns with LeadGenius Outreach.