Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy

Guide to Data Privacy Laws: Compliance for AE's and SDRs

Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.
LPG Strategy

How to achieve precision in SMB data sets

This article explores the importance of Accurate Data in SMB Marketing: Exploring How Precise Contact and Account Data Can Transform SMB Targeting Strategies
LPG Strategy
Guide

Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders

Since its enactment in 2016 and enforcement from May 2018, the General Data Protection Regulation (GDPR) has fundamentally transformed global data privacy standards, compelling organizations worldwide to enhance their data handling practices to ensure transparency, security, and compliance, thereby reshaping not only legal frameworks but also consumer expectations and business strategies.
LPG Strategy
Guide

Introduction to Data Compliance Playbook for Latin America

Creating a compliance playbook for dealing with data in Latin American countries including Brazil, Argentina, Mexico, Peru, and Chile involves understanding and integrating various international and local data protection laws such as LGPD in Brazil, DPA in Argentina, and other relevant regulations. Here’s a structured approach to ensure that your organization, especially if you are dealing with sophisticated B2B data like LeadGenius, remains compliant while operating across these diverse jurisdictions.
LPG Strategy
Article

Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

This article emphasizes the critical role of engagement metrics, performance marketing, and data enrichment in a Product-Led Growth (PLG) strategy, detailing how they enhance user experience, drive conversions, and optimize marketing efforts for SaaS products.
LPG Strategy
Guide

How to analyze market intelligence data

This step by step guide walks through some best practices when analyzing market intelligence data
LPG Strategy

Benefits of real-time market data

How is AI transforming the availability of data and insights to create better real time models.
LPG Strategy
Article

What is bespoke market intelligence data?

Why people are building their own data and abandoning traditional one size fits all tools like Zoominfo.